TRAILHEAD
THE RADIO IMAGING, AUDIO BRANDING & IDEAS AGENCY
Ello Mush!
I’m Mark. Started in radio back in 2001, Chesterfield. A station so old-school, it’d be illegal today.
You did it all—sales, presenting, producing. Cold calls. Writing ads. Eighteen years old and juggling it all like a circus clown on fire. My parents had these university fantasies, but I sabotaged my UCAS form. Red biro. Left hand. No one was accepting that mess.
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Radio swallowed me whole. Obsession is too soft a word. It tuned out the static of life. School? Nothing clicked—except drama, sport, and telling stories. Psychology was supposed to be my path. Help people. Fix them. Instead, radio drugged me. The buzz, the sound, the way it made me feel. That was my drug. And I let it ruin me in all the best ways.
My Story. My Sound.
I was already comfortable on stage, so presenting came naturally. Production and imaging followed a year later, voiceover not long after that. By 2005, I’d collected all the tools I needed—scriptwriting, commercial production, imaging, presenting, voiceover, even sales. But Chesterfield felt like a cage. I was restless, itching for something bigger.
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I jumped to Hallam FM in Sheffield. Overnight presenter. 2–6 a.m. The hours where the world feels dead and alive at the same time. But that wasn’t enough. I wanted my own thing. So, I put on a cheap suit, walked into the bank, and asked Sharon for £2,000 to buy equipment. She gave me that “ah, bless” look. But she gave me the money too. That was the spark. My career started right there.
From Hallam, I moved to Aire Evenings. Then to the Galaxy Network across the UK. I became Head of Imaging. Galaxy 105, 102, 102.2, 106-107, and DAB. That role changed everything. I took us to the Sony Awards. Finalists in New York. My voice became the branding voice of the network.
But I wanted more. I wanted to flip the whole game. People buying into me—not me always buying into a brand. So, I started Audio Kung Fu, where I tried to wrap everything I’d learned into one cohesive style—a sharp, combative edge. The business grew. The branding evolved.
Along the way, I picked up new skills: video editing, writing, pitching, working with agencies. Creativity had always been chaotic for me—raw, unpolished. It took years to refine, to figure out exactly what I offer. That clarity? It became Trailhead.
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I’m not just a voice. I’m obsessed—with people, with psychology, with stories. With creating messages that cut through the noise and make people feel something real. My voiceover work? That’s the foundation. It gave me the freedom to play, to experiment, to invest in hardware I didn’t need but wanted. For 20 years,
I’ve been a leading voice in the radio imaging world: the UK, Spain, Dubai, Australia, Beirut. The Galaxy Network. The world-famous Kiss Network. The Bauer Network. I’ve built something people have tried to imitate—but you know how that goes.
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Lucky? Maybe. But I still get to do this. I’ve made my own style. It’s unapologetically me. Listen below. If I’m the right fit for your project, you’ll know.