The Coca-Cola Christmas ad is another nail in the coffin.
Humanity’s coffin.
A red can, sugar-stained, propped up by fake smiles and hollow gestures. How can anyone like this? Really like it? It’s uncanny valley in motion—people built to resemble people. The gestures feel off. The eyes don’t connect. The movement skips like a scratched record.
And we’re told this is the pinnacle. The test audiences have spoken. Focus groups anointed it. But they don’t. They didn’t. The system rigs itself to say what the system wants. And what it wants is this. A shiny, hollow shell of joy it demands you call “authentic.”
The new Coca-Cola Christmas ad isn’t just bad. It’s dystopian. This is what happens when emotion gets reduced to an algorithm. When human connection gets A/B tested to death. It’s soulless, and yet we’re force-fed it as “special.”
But it’s not special. It’s a placeholder. A piece of junk code filling a void we refuse to confront.
Profoundly, this shifts something in us. Neuroscience proves it: repeated exposure to insincerity rewires our ability to detect the real. Psychologically, it’s desensitisation—the slow creep of numbness, eroding trust in genuine human connection.
Mathematically, it’s entropy.
A system degrading as noise overtakes signal.
The world changes. We change. But not in ways that heal or grow. No, we drift further into this strange landscape of manufactured humanity, pretending not to notice the cracks in the artifice.
This isn’t Christmas. This is something else entirely.
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